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SENIOR CONTENT STRATEGIST

Driving clear, impactful content that shapes trusted digital experiences.

I bring clarity and strategic insight to product teams, enabling design experiences that are intuitive, consistent, and grounded in user understanding.

About Angela

Drawing on deep experience across regulated and fast‑moving industries, I help product teams navigate complexity with clarity and intention. I use content practices that elevate the user experience and reinforce trust — including AI and research as essential foundations. 

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FEATURED WORK

Selected use cases

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CONTENT STRATEGY

Transfer of Assets

I led the content strategy for Merrill’s asset‑transfer flow, transforming complex financial steps into a clear, compliant, confidence‑building user journey from start to finish.

PLATFORM

Mobile & Web

TIMELINE

2026

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CONTENT STRATEGY

Merrill Guided Investing Portfolio Expansion

Directed the content strategy for the portfolio expansion effort, establishing a unified experience that empowered users to understand and evaluate new investment opportunities.

PLATFORM

Mobile & Web

TIMELINE

2026

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CONTENT STRATEGY

Investments Transfer

Shaped the content and experience strategy for Ally Invest’s investment transfer process, turning a confusing multi‑step workflow into a guided journey that improved accuracy and reduced operational strain.

PLATFORM

Mobile & Web

TIMELINE

2021

What I bring

01

Simplify the complex

I shape the content direction that turns intricate, risk‑sensitive workflows into intuitive experiences that support both user needs and regulatory expectations.

03

Intelligent content

I use AI as a strategic partner in my content design work, helping me quickly synthesize complex requirements, pressure‑test information architecture decisions, and accelerate early alignment with cross‑functional partners. 

02

Design with systems

I establish reusable content structures that unify teams, streamline decision‑making, and ensure experiences grow cohesively—not as one‑off solutions.

04

Measure what matters

I bring a disciplined, insight‑driven lens to content design—leveraging data and research to inform strategy, validate decisions, and show the tangible results of thoughtful content.

Right content, right time, right place.

Let's create something great. 

Angela Simmons

Senior Content Strategist

Crafting clear, useful content for complex digital experiences.

Based in the United States and open to remote opportunities. 

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© 2026 Angela Simmons. All rights reserved.

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